The choice of fonts in design is one of the most important factors that determine the language of a design, and therefore there are many differences of opinion about fonts. Some are passionate about the sincerity of Roboto, and some are passionate about the style of Helvetica. But apart from all these personal differences, there are some scientific facts about fonts. In this article, we will describe the fonts and their uses over these scientific facts.

Fonts play an important role in the transfer of emotion to the other side in the design. For example, some fonts are more reassuring than others. If the main feeling in your design is sincerity, then the font you should use is; Baskerville. Or, if you are designing for a restaurant menu, you can increase the confidence in the cook from the first minute by using resplendent fonts. Let’s look at 7 scientific facts that support these conclusions.

1.Trusting Font, Baskerville

A series of experiments on fonts were done by Errol Morris in 2012. In one of these experiments, people’s sense of trust against texts written in different fonts was measured. According to the result of the experiment, Baskerville; Georgia has given people more confidence compared to Computer Modern, Helvetica, Comic Sans and Trebuchet fonts.

2.Resplendent Fonts Indicate Capability

Two researchers from the University of Michigan conducted a research on fonts used in designs in many different areas, including restaurant menu designs. As a result of this research, he found that the cool fonts increased the trust in the expertise related to the jobs that require certain specializations. For example, when customers go to a restaurant, it has been determined that they trust the cook and the quality of the dishes thanks to menus designed with resplendent fonts.

3.Cool Fonts Don’t Have To Be The Best Way

Considering the results of these studies, it should not be deduced that cool fonts will be the best choice. The same researchers in their work; Using cool fonts, it was also seen that the participants completed the given tasks twice as long as normal. So the essence of the work; use cool fonts but think twice while doing this because you walk on a thin rope.

4. Make Your Message Understandable with Helvetica

The legibility of the texts is an important criterion, especially in designs containing abundant text. For this reason, the topics such as the selected font, letters, spaces between the lines and color choices are very important. Researches on this subject show that; people can read the fonts their eyes are used to more easily and quickly. Therefore, using plain and commonly used fonts such as Serif and Sans Serif will make your design much more clear and legible.

5. Do People Notice the Font You Use?

Do you think that the fonts you use are really understood so quickly? According to a study on the magnitude of the differences between the fonts used; The vast majority of people related to the design world confused the Roboto font with the Helvatica font. But why do we pay so much attention to font selection, even if designers don’t realize which font we use? Because; In the same study and other similar studies, it was determined that people’s behaviors and attitudes towards design changed even though they did not notice which font was used.

6.Serif or Sans Serif for More Readable Texts

The legibility of the texts is an important criterion, especially in designs containing abundant text. For this reason, the topics such as the selected font, letters, spaces between the lines and color choices are very important. Researches on this subject show that; people can read the fonts their eyes are used to more easily and quickly. Therefore, using plain and commonly used fonts such as Serif and Sans Serif will make your design much more clear and legible.

7.There are 3 fonts you should use to reach out to malicious people

According to the ‘Personality of Fonts’ research conducted at Wichita Regional University; The way to reach people with determined and settled personality is to use the following 3 fonts: Times New Roman, Arial and Cambria. In other results in this research, to reach ambitious people; To reach Impact, Rockwell Xbold, Georgia and creative people; It was concluded that Gigi, Kristen and Rage Italic fonts can be used.

These 7 facts are based on the results of scientific research, but it is important to note that not all fonts are used for comparison. However, we think that this data can provide valuable ideas for the fonts to be used in designs.

Categories: Design